International Entrepreneurship). Given the relatively salutary financial environment, success is not impossible for an entrepreneurial young woman who wishes to forge her own path in a conservative culture. For example, Giselle Rufer, President of Delance Swiss Watches, was awarded with the "Golden Idea Oscar" by IDEE-SUISSE in January 2000. This was a milestone, given the tradition-bound nature of Swiss watch manufacturing. But overcoming prejudice and institutional barriers for women has been a constant struggle. Hopefully, new laws and a new business climate created by the influence of professional women's organizations will foster a more fertile ground for change.

References

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Delance Swiss Watches. (2000, January). Official website. Retrieved February 8, 2010 at http://www.delance.ch/e/news.e/awards.e.jsp

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